Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services; Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence; Assist in product development and direct and evaluate the marketing strategies of establishments; Establish distribution networks for products and services, initiate market research studies and analyze their findings; Direct and evaluate establishments and departments that develop and implement communication strategies and information programs; Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations; Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
Budgetary Responsibility
$1,500,001 - $4,000,000
Additional Skills
Plan and control budget and expenditures; Market business services; Manage contracts; Hire, train, direct and motivate staff; Develop promotional materials; Write and edit press releases, newsletter and communications materials
Area of Specialization
Sales; Public relations; Market research; Marketing; E-commerce
