Inactive Posting
Social Media Community Manager (NOC 1123) Vancouver International College (VIC) located at, 2nd floor, 549 Howe Street, Vancouver, BC, V6C 2C2 is looking to hire a full-time Social Media Community Manager. This position requires the individual to be flexible with their work schedule, organized, detail-oriented and they must have good communication skills.
SOCIAL MEDIA COMMUNITY MANAGER JOB DESCRIPTION
OVERVIEW
The Social Media Community Manager oversees the social media initiatives. He/ she typically works on new ways to engage the digital community and is generally seen as an advocate of the brand(s). He or she is, in a sense, the face of the brand(s), making it seem much more approachable than just a general company account.
He/she is responsible for building and maintaining healthy relationships with the school marketing team and the college management teams, in order to utilize their knowledge with his/her own to build a stronger social media community for all brands.
GENERAL GUIDELINES
• Set and implement social media and communication campaigns to align with marketing strategies
• Provide engaging text, image and video content for social media accounts considering the various cultural backgrounds our college recruits from.
• Monitor and report on feedback and online reviews and discuss with Marketing and Management
• Coordinate with Marketing and Management teams to ensure brand consistency across all platforms
• Stay up to date with digital technology trends
• Maintain the consistency, accuracy and integrity of online presence in the English language and in all target languages the recruits from and has a social media presence
• Ensures that all communications are returned/responded to within 24 hours or by the next business day to maintain efficient information flow
• Produce videos and broadcast them on social media platforms
ESSENTIAL QUALIFICATIONS
• In depth knowledge of online advertising campaigns that drive social engagement and revenue growth for the target markets in Latin America, Asia and Europe
• Expert level of knowledge of SEO, keyword research, Google Analytics, Facebook and instagram marketing,
• Extensive experience with video marketing
• Knowledge of Social Media platforms used in other countries other than Canada
• Excellent video editing and production skills
• Proven track record of successful video production from conception to the final edit, and publishing
• Ability to deliver creative content (text, image and video and graphic)
• Hands on experience in content management
• Knowledge of online marketing channels
• Superior knowledge of responsive website design, with effective content, integrations, and reliability
• Research skills into competitors in education markets in Canada and abroad
• Proven work experience as a Social Media Manager and Digital Marketing Expert
• Experience in implementing Branding Strategies
• Excellent communication skills
• Strong analytical and multitasking skills
• Work experience in a multicultural environment
• Knowledge of the Language and Higher Education Sector (Canada)
• Bachelor's degree
MAIN TASKS
The following tasks generally distinguish the role of the Social Media Community Manager:
SOCIAL MEDIA MANAGEMENT
• Develop, implement and evaluate digital communications strategies
• Build online advertising campaigns that drive social engagement and revenue growth for the target markets
• Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an online advertisement
• Set and implement social media and communication campaigns to align with marketing strategies
• Gather, research and prepare digital communications material for internal and external audiences
• Provide engaging text, image and video content for social media accounts and campaigns
• Maintain and update the websites with effective content, integrations, and reliability
• Measure and report performance of digital marketing campaigns, and assess against goals (ROI & KPls)
• Stay up-to-date with digital marketing trends
• Support business development with digital presentations/materials that reflect new projects or programs
COMMUNICATION ACROSS THE ORGANIZATION
• Respond to comments and customer queries in a timely manner
• Communicate regularly with the college and executive directors
• Send out regular updates
WEB DEVELOPMENT AND UPDATING
• Continuously check the biogs and website for the integrity of the material being posted online
• Reach out to staff for feedback on materials online
• Troubleshoot regularly regarding how best to establish our online presence
• Submit our websites to portals or educational related sites whenever possible
• Keep track of website submissions, logins and passwords
• Actively seek trading liriks with educational content sites
RESEARCH, PLAN AND UPDATE
• Monitor the competition to stay ahead of the trends
• Call meetings with the marketing team to brainstorm new developments in the market regarding changes in trends/policies/procedures
VALUABLE SKILLS AND QUALITIES
• Superior organizational and communication skills
• An understanding of community management
• An in depth understanding of the industry and its trends
• Outstanding communication skills
• Keen intercultural sensitivity and openness to dealing with staff of widely differing backgrounds
• Flexibility with schedule
PERFORMANCE ASSESSMENT CRITERIA AND WEIGHTS
Professional performance will be assessed by senior management on an ongoing basis, using criteria that include:
• Ability to work with others in a professional manner
• Demonstration of flexibility and willingness to adapt to a rapidly changing environment
• Effectiveness in day-to-day communication with team
• Contribution to company-wide goals and loyalty to corporate objectives
• Openness and regularity of communication with senior management
• Feedback from both relevant stakeholders (including staff, students, marketers-counselors, agents, immediate supervisors, and others)
• Performance of social media community
Wage $28 per hour, minimum 30 hours per week, 10 Days of Paid Vacation.
Qualifications:
Completion of Bachelor Degree or College Diploma required
Minimum one year experience in the occupation.
Please email your resumes to vicollege.hr@gmail.com; note that we will only contact applicants that have been shortlisted for this position.