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Inactive Posting


Social Media Community Manager (Social Media Coordinator)

Posted by: Versal Manufacturing Inc. o/a Landyachtz
Posting date: July 21, 2021      Expire in -36 days
Posting date: July 21, 2021
Expire in -36 days
Job location: Vancouver - BC, Canada
Vacancy: 1
Job category: Marketing
Job id: 20210721-173638

Job description:

Company: Versal Manufacturing Inc. o/a Landyachtz

Business Information: Landyachtz is a global leader in the longboard/skateboard industry. We believe in making quality skateboards that improve your life. Skateboarding makes life better, it is something to do with your friends, it's a way of expressing yourself, a way to get outside, it's fun, challenging and exciting. You do not need a membership, seasons pass or a vehicle to be a skateboarder, all you need is a board and your imagination.

Business Address: 1221 Glen Dr., Vancouver BC V6A 3M8

Work Location: same as above and other addresses throughout Vancouver based on meetings and events

Note: Telecommuting available during the pandemic

Type of Employment: Full time - Permanent

Estimated Start Date: As soon as possible


Job Description

·        Gather, research and prepare communications material

·        Prepare and/or deliver educational, publicity and information programs, materials and sessions

·        Prepare reports, briefs, bibliographies, speeches, presentations, Website content and press releases

·        Answer written and oral inquiries

·        Conduct public opinion and attitude surveys

·        Advise management on advertising or sales promotion strategies

·        Develop, implement and evaluate communication strategies and programs

·        Assist in the preparation of brochures, reports, newsletters and other material

·        Responsible for executing campaign requirements on Landyachtz’s main social media accounts. Including sub brands Bear Trucks and Hawgs Wheels with a focus on Instagram, Facebook and Twitter.

·        Plan, deploy, curate, and manage all social media content (images, video and written) with support from content creation departments.

·        Monitor and engage in brand related online conversations across all social channels boosting engagement with our audience.

·        Develop strategies that drive traffic from social media to and report on the effectiveness of these campaigns.

·        Monitor paid social campaign deployments to communicate with engagers and ensure objectives are being effectively reached.

·        Develop initiatives to grow our social media presence and community through internal and external influencers programs and campaigns.

·        Develop and grow a Social Media Ambassador program and manage ambassadors with the goal of reaching a wider audience in Hispanic countries.

·        Bring creativity and inspired ideas for new social content, promotions, etc. that drive brand objectives.

·        Monitor third party social media groups, trends, tools, and applications and recommend actions/next steps to keep Landyachtz at the forefront of social media trends

·        Report on the company's social media performance across all channels and tracking campaign goals and KPIs.

·        Organize and maintain digital assets in order to maximize usage of content being provided by the video, photo and graphics team.

·        Contribute content to email marketing campaigns.

·        Assist in the development of regular blog posts

·        Ensure social content supports, our brand standards, web style guidelines and company environmental and social initiatives.

·        Work with different departments within Landyachtz to research, develop, and understand company goals

·        Co-ordinate special publicity events and promotions (when the pandemic is over)

·        Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes (when the pandemic is over)

·        Until the COVID-19 health crisis passes: some responsibilities of the chosen candidate will be adjusted to include working from home.



- Education: A university degree or college diploma in business marketing, public relations, communications, journalism, museology or a discipline related to a particular subject matter is required.

- Experience: Minimum of 3 years of experience in the social media or digital marketing sector is required, if candidate does not have at least 3 years of experience, a post-secondary certificate or other specialized training in community management or digital marketing is required.

- Work Conditions and Physical Capabilities: Fast-paced environment, Work under pressure, Repetitive tasks, Manual dexterity, Attention to detail, Combination of sitting, standing walking, Standing for extended periods

- Personal Suitability: Excellent written and oral communication, Initiative, Client focus, Accurate, judgement, Effective Interpersonal Skills, Team player, Organized

Computer Applications: MS Word, MS Outlook

- Possess technical knowledge and understanding of social media platforms, metrics and tracking.

- Experience using social media management software for managing content scheduling, handling interactions in real-time and measuring performance with the use of reporting tools is required.

- Experience on Adobe Creative Suite skills – Photoshop, Illustrator, Bridge, Premiere etc. – to prepare content for posting and Project management and organization skills is required.

- Open to learning/feedbacks

- Understand the importance of a consistent brand voice.

- In-house experience coordinating social media channels for an action sports brand is a strong asset

- Experience in action sports and the outdoor community is a strong asset

- Experience volunteering with social programs is a strong asset

- Experience with Google Analytics, Mail Chimp, Social Tracking software and technical based social media assistance software/reporting tools is a strong asset.

- Interest in current events, trends and advancements in social media platforms is a strong asset.

- Is passionate about Skateboarding, biking, action sports and the outdoor community.


Salary: $28.85 - $30.00 hourly, 30-40 Hours per week


Benefits: Extended Health Care, Dental Insurance, Gear budget, Paid time off, Discount and RRSP


Important Information: Position requires flexibility in schedule. Monday to Friday. The candidate will work 6 to 8 hours between 9am and 5pm. Occasionally due to events and meeting projects the candidate will be requested to work extended hours and/or weekend work. We will also give flexibility and have security measures for the worker during the pandemic.


Apply by e-mail to:

Apply by mail to: 1221 Glen Dr., Vancouver BC V6A 3M8

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