Job description:
Sota Studio
142 St. Helens Ave, Unit 103, Toronto, Ontario, M6H 0B9
We are currently searching for one experienced Marketing Specialist.
Work Setting:
- Business
- Private company, corporation or industry
Area of Specialization
Duties:
- Develop and implement digital marketing and communications strategies focused on hair salon services and brand positioning
- Plan, design, and execute content strategies tailored to the hair and beauty industry
- Produce educational and promotional digital content related to hair styling, grooming, and client transformations
- Conduct online marketing and social media campaigns to promote hair services and salon brand identity
- Gather, research and prepare communications material for digital platforms, websites, and social media
- Develop a portfolio of marketing and visual content assets for ongoing and future campaigns
- Advise on advertising, branding, and visual storytelling strategies for hair-related services
- Analyze digital marketing performance metrics and adjust strategies to improve engagement and client acquisition
- Research hair industry trend and consumer behavior to inform marketing and content decisions
- Conduct analytical marketing and social media campaigns to promote hair services and salon identity
- Implement communication strategies and programs
- Initiate and maintain contact with the media
- Maintain and manage digital database
- Ensure consistency of brand messaging and visual identity across all digital channels
- Lead video design and production processes, including concept development, scripting, film, editing, and final delivery
- Create and manage short-form video content for social media platforms, including recording, editing, publishing, and tracking performance analytics.
Supervision:
- Works collaboratively with creative leadership, stylists, and external partners
- Coordinates with contractors and service providers when required
Computer and technology knowledge:
- Final Cut Pro
- Ms Office
- Adobe Illustrator
- Adobe Photoshop
- Adobe Premiere Pro
- Adobe After Effects
- Google Drive
- MAC
Specialization or experience:
- Specialized environmental Skills and knowledge
- Proven experience translating marketing objectives into effective visual and educational content that supports brand positioning and client acquisition.
Area of specialization:
- Audio/audio-visual
- Interactive/new media
- Project management
- Communications
- Brand management
- Digital media
Specialization/experience (business sales and services):
- Team player
- Accurate
- Integrity
- Quick learner
Work Experience:
- 2 years to less than 3 years
Education
- A university degree or college diploma in business marketing, public relations, communications, journalism, or a discipline related to this field
Language of work:
English
Terms of Employment:
Permanent Position/40 hours per week
Hours of Work:
From Monday to Friday
From 9 am to 6 pm
Work Location Information
142 St. Helens Ave, Unit 103, Toronto, Ontario, M6H 0B9
Salary:
$ 37.50 per hour
Contact Information:
As an equal opportunity employer Sota Studio is proud to welcome all qualified individuals including but not limited to Indigenous persons, vulnerable youth, persons with disabilities, newcomers and asylum seekers with valid work permits.
Anyone who can legally work in Canada can apply for this job. If you are not authorized to work in Canada, please do not apply for this job application.
www.sotastudio.ca
