Job description:
Reporting to the Marketing Manager, the Digital Marketing Specialist supports the work of the company's marketing team in the formulation, execution, optimization and evaluation of digital marketing strategies and initiatives. This position plays a vital role in the planning, creating, and managing all digital assets to promote new and existing programs, increase conversion rates, and promote the company's brand. The Digital Marketing Specialist works and encourages the company's online presence and engages the brand with prospective clients and other key stakeholders via the digital space.
Education:
College Diploma in Marketing, advertising or a related field or an equivalent of 3 years of recent experience performing the same or similar tasks.
Experience:
At least two years in a data-driven or digital marketing role. Including demonstrating proficiency in generating traffic, converting visitors into leads, and then nurturing them into converted customers. Experience with SEO, marketing databases, email, social media, website updates and digital advertising campaigns.
Skills:
Marketing
- Developed, organized, and maintained the advertising and promotions calendar.
- Plan and execute monthly retail advertising campaigns.
- Manage monthly customer-focused in-store events.
- Showroom merchandising, Service counter aesthetic look.
- Create events and promotions to increase traffic and revenue.
- Manage marketing budget.
- Evaluate the reports from the marketing companies and further the communication for better results.
Digital Marketing
- Maintain and update the corporate digital platforms.
- Develop, proof, and distribute a monthly digital newsletter.
- Email Marketing – database management, email campaign distribution.
- We are maintaining the company website and microsites.
- Local Listings Management (Dealer Rater, Google My Business, Yelp, etc.)
- Digital signage within the store.
Social media
- Create and publish content for the company's social media accounts (Facebook, Threads, Instagram, YouTube, TikTok)
- Ensure daily social media and blog monitoring & increase online presence.
- Apply corporate social media management guidelines and procedures.
- Manage SEM and SEO efforts.
- You will be the prime contact for social media. Must be available to reply to social media promptly.
- Stay current with trends and ensure videos are engaging and have low pauses.
Events Marketing
- Create, plan, and execute monthly/quarterly in-store events.
Communications
- Copyedit and proofread all corporate communications - Blog posts, Store announcements, Press releases, etc.
- Showroom signage – Maintain monthly signage within the sales and service departments. (POP material, digital signage, etc.)
- Act as critical media contact
- Source, pitch, and execute public relations stories.
Desired Skills and Experience
- Website management experience
- Familiarity with SEM/SEO strategies, Google Analytics, Photoshop, Illustrator
- Strong working knowledge of communication principles and practices
- Ability to work independently and in a team environment.
- Proven experience and skills in social media to create brand awareness, engage clients, and facilitate public education and awareness.
- Demonstrated ability to develop, implement and monitor a marketing strategy.
- Excellent written and oral communication skills
Salary Range:
$27.50 per hour, 40 hours per week, Permanent Full Time
